- Attributed revenue
- Revenue you can trace directly back to a specific lead, campaign, or channel. Vemra tracks this so you know which spend is actually paying off, not just which spend looks busy.
- Booked lead
- A lead who has a confirmed appointment on your calendar. This is the top rung of the lead ladder and the outcome Vemra's Growth plan is aimed at.
- Business profile
- Your public-facing listing on Vemra showing your credentials, reviews, and service area to customers searching nearby. Claiming and verifying your profile is how you unlock Vemra Verified status.
- Call tracking
- Tying each inbound call back to the ad, campaign, or channel that drove it. Vemra assigns unique tracking numbers so your dashboard shows which dollars are producing real calls.
- Claim
- Taking ownership of your Vemra business profile so you can update your info, respond to leads, and activate your Verified badge.
- Connected lead
- A lead we have put in direct contact with you, typically via a live call connection or a confirmed intro. One rung below Booked on the lead ladder.
- Conversion rate
- The share of leads that turn into paying customers. Vemra tracks this per channel so you can compare the quality of ad-generated leads against organic ones.
- Cost per lead
- What you pay on average for each new lead from a given channel. A useful number when comparing your ad spend against marketplace purchases.
- Demo site
- A full preview website built in your business name before you commit to anything, hosted at contractor-sites.com. The page shows you exactly what your site would look like on Vemra.
- Follow-up sequence
- A series of emails and texts that go out automatically after a new lead comes in, keeping the conversation warm while you're finishing a job.
- Inbound lead
- A customer who found you on their own — through search, your Vemra profile, or a referral — and reached out. Higher intent than a cold outbound contact.
- Lead ladder
- The five stages a lead moves through: Lead Offer, Verified, Qualified, Connected, Booked. Each Vemra plan commits to delivering leads at a specific rung.
- Lead Offer
- The entry rung of the lead ladder — a routing acknowledgment that a potential customer in your market is available. What Vemra Marketplace sells a la carte.
- LeadOS
- Vemra's system that captures every call and form, routes it, and books the ready-to-buy ones automatically.
- Local search
- What customers do in Google or Apple Maps when they type something like "plumber near me" or "therapist in Austin." Vemra's Organic footprint product is built specifically to win these searches.
- Managed ads
- Done-for-you Google and Meta advertising. Vemra builds, runs, and optimizes your campaigns so you never have to open a dashboard.
- Managed spend
- Vemra runs your ad budget through its own ad account so that performance data, attribution, and spend all flow back to your Vemra dashboard in one place.
- Marketplace
- Buy lead offers in your market a la carte, without a subscription. Good for testing a new service area or topping off a slow week.
- Ongoing strategy
- Monthly optimization by the Vemra team — reviewing what is working, adjusting campaigns, and keeping your profile current. Vemra is a growth partner, not a one-time setup.
- Presence profile
- Your listing on vemra.ai that surfaces in local searches. It shows your services, credentials, and reviews so customers can find and trust you before they call.
- Qualified lead
- A phone-verified lead whose service need matches your specialty. The Growth plan promises leads at this rung or higher.
- Service area
- The geographic radius you want to receive leads from. Vemra filters leads and ad targeting to this zone so you are not paying for jobs outside your reach.
- Speed-to-lead
- Answering a new lead within seconds, while their intent is still hot. Studies show the first business to respond wins the job the large majority of the time.
- Trust tier
- A credibility rating Vemra assigns to your profile based on verified credentials, review activity, and time in business. Tiers run from Unranked up through Bronze, Silver, Gold, and Platinum. A higher tier earns better lead routing and builds customer confidence before they even speak with you.
- vBIG (Business Intelligence Graph)
- The graph of 3.2 million U.S. businesses that powers Vemra's targeting, verification, and market data. When Vemra knows your competitors, your reviews, and your market share, it can route the right leads your way.
- Vemra Loop
- Lead capture plus automated follow-up so you never chase a lead by hand. Every inquiry gets a fast response and a follow-up schedule, even when you are on a job.
- Vemra Verified
- The trust badge you earn by verifying your license, insurance, and business credentials through Vemra. It signals to customers that your business is legitimate before they pick up the phone.
- Website
- The Vemra-built site at your own domain, included in Growth and Pro plans, giving customers a place to land when they search your name or click your ad.